> For the complete documentation index, see [llms.txt](https://docs.pulselabs.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.pulselabs.ai/participants/participant-funnel.md).

# Participant Funnel

## Participant funnel

Every participant in Pulse Labs moves through a structured funnel before they can participate in your study. The funnel ensures participants meet your criteria and have completed any required verification steps before they access your capture methods.

### How the funnel works

Every participant in Pulse Labs moves through a structured funnel before they can participate in your study. The funnel ensures participants meet your criteria and have completed any required verification steps before they access your studies.

The stages are:

**Recruited → Verified → Enrolled**

#### Stage 1: Recruited

Participants that have been introduced to your study — either through a direct email invitation, a CSV upload, a Pulse Voices panel listing, or an external recruitment link — but have not completed any verification steps yet. Think of these participants as your pool of participants listed on the Recruitment tab.

#### Stage 2: Verified (optional)

The participants have passed all verification steps you've configured. They've met your screening criteria, passed other applicable verification steps, and are confirmed eligible.

Note: Verifications are selected at the project level and are optional.

Participants remain on the Recruitment tab until they pass your verification steps and until they are enrolled.

#### Stage 3: Enrolled

When you have decided which participants you want, select them individually on the Recruitment tab (or Select all for bulk enrollments) and then select Enroll. These enrolled participants can be actively assigned to capture methods within your project.

You can see how many participants are at each stage from the project dashboard's Recruitment and Enrollment tabs.

### Verifications

You configure which verification steps are required for your study. Participants must complete every enabled step before they move from Invited to Verified. All steps are optional — enable only the ones relevant to your research.

#### Location verification

Confirms the participant’s current location or permanent address matches your study’s target region.

Two location modes:

* **Current location** — Uses real-time location data to verify where the participant is right now. Useful for studies that require participants to be in a specific location during the research.
* **Permanent address** — Verifies the participant's home address. Useful for studies targeting specific regional markets or demographics.

#### Identity verification

Confirms the participant is who they say they are using third-party identity verification through **Persona**. Identity verification requires the participant to take a picture of their government-issued ID and take a selfie from a few view angles.

**How it works**

1. The participant takes a photo of their government-issued ID.
2. They take a selfie from multiple angles.
3. **Persona** matches the ID photo to the selfie and verifies the ID information.
4. Results are returned automatically.

**Good to know**

Many participants on the Pulse Voices panel are already ID-verified. Newly invited participants will complete this step if required by your study.

**When to use it**

* As an escalation when participants fail passive device and network checks
* High-stakes research requiring verified identities
* Regulated industries that require participant authentication

#### Face Verification

Requires participants to complete a biometric check to confirm a real, unique person is operating their device and they are not associated with another participant account.

**How it works**

1. The participant explicitly agrees to the face verification consent.
2. They allow camera access when prompted on their device or browser.
3. They follow the on-screen guidance to complete the face verification.
4. Results are returned automatically.

**Good to know**

Face verification keeps your participants trustworthy for your research team and protects your study from duplicates. This is separate from the **government-ID verification**.

**When to use it**

* As an escalation when duplicate accounts are suspected
* High-stakes research requiring verified identities
* Regulated industries that require participant authentication

#### Document signature

Requires participants to review and digitally sign documents through the integrated e-signature system before proceeding. These are typically consent forms, NDAs, or participation agreements.

**How it works**

1. Documents must be shared to the Pulse Labs team to review and port into the e-signature platform.
2. Participants review and sign them digitally via the integrated e-signature system.
3. Signed documents are reported as completed tasks on the participant dashboard.

**When to use it**

* Your IRB or legal team requires signed consent
* Participants will be exposed to confidential information
* Regulatory requirements mandate documented consent

### Managing the funnel

#### Approving and rejecting participants

For verification steps that require manual review, you'll see pending participants in the Recruitment tab. For each participant you can:

* **Approve** — Move them to the next verification step (or to Enrolled if this was the last step)
* **Reject** — Remove them entirely from the project

#### Monitoring progress

The Recruitment tab shows each participant's current position in the funnel and which verification steps they've completed or are pending. Use the Enrolled tab to see your fully qualified, active participant pool.


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